i Lead Recipes

Running one’s own catering company is no easy task. As the saying goes: “If you aim at nothing you are sure to hit it.” Planning, goal setting and working towards clear objectives make success possible.

OBJECTIVES OF A CATERING SERVICE

• Earn a fair profit. A company that is known to charge exuberant fares will lose out on clientele. 
• Sufficient catering sales must be generated to cover expenses and still leave a profit. Caterers can be tempted into taking on business that do not pay for itself or which shows very little profit. There may be times in every business when it becomes necessary to take on projects with marginal profit, but that should be the exception rather than the rule. In slow season when business is quiet it may be necessary to just cover costs to ensure well-trained staff do not leave the company. Charity and VIP events may show little profit but it gives the company opportunity to show off and in the process meet future clientele.

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OBJECTIVES OF A CATERING SERVICE (continued)

• Customer satisfaction. A satisfied customer means repeat business and referrals.
• Constant quality service.Providing high quality cuisine and presenting it flawlessly and punctually is essential.
• Convey an image. Every catering service will have a certain image they want to convey. It may be a certain ambience, type of food or uniqueness that clients associate with the company.
• Reputation for dependability. Clients must feel confident that regardless of the stress of the event, the caterer will cope.
• Reputation for flexibility. A client must think fondly of a company as the one that bailed them out at the last minute.
• Stay on budget. There are few things that upsets a client as much as hidden costs that surprise them at the last minute.

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